Meet the Team

Meet the Executive Team

Jeff Jenson, Founder & CEO


Jeff Jenson is the founder and CEO of Opulent Vacations. A seasoned entrepreneur, Jeff has spearheaded multiple successful businesses and has acted as a financial consultant to emerging and public corporations for over 25 years. Jeff is a Westminster College graduate with degrees in aviation and business management. He is an avid sportsman who enjoys hunting, biking, skiing, golfing, and surfing, and was a competitive swimmer. Working towards global expansion for Opulent Vacations, Jeff is living in Park City, UT, with his family.

Heather Gardner, Director of Sales

Heather Gardner is the Director of Sales for Opulent Vacations, whose focus is assisting the Sales Team in guiding guests through the reservation process and providing a point of contact for homeowners regarding sales-related queries. With a university degree in Recreational Facility Management and over 30 years of work experience in all areas of resort services, Heather brings a full spectrum approach and a keen eye for detail to her role. When she is not at her desk, Heather is most likely found hiking a mountain trail, seeking out live music, or laughing with friends and family over a great meal.

Dan Hippler, Director of Marketing

Dan Hippler is a results-driven and highly qualified Marketing Technologist & Product Management Executive with extensive experience managing both traditional and e-commerce branding campaigns. Dan Hippler served as the Vice-President of Marketing and Product Management for Vegas.com for over 12 years. After
Vegas.com, Mr. Hippler served as Sr. Director of Ecommerce for Eldorado Resorts which eventually acquired Caesars Gaming. Mr. Hippler then became a Managing Director for various Las Vegas Strip
entertainment brands. Mr. Hippler is a graduate of the University of Nevada, Las Vegas with a degree in Business Marketing.


Board of Advisors

Mark van Hartesvelt

Mark van Hartesvelt is a Hospitality Professional with expertise in hotels, resorts, food and beverage, gaming, and travel. For the past
16 years, Mr. Hartesvelt has acted as the Founding Principal of
eCommerce Solutions is a full-service digital marketing agency specializing in the hotel, resort, and gaming industries. Mr.
Hartesvelt brings a substantial track record in marketing, market research, development, asset management, and operating turnarounds having successfully held high-level positions with Harrah’s Entertainment, DoubleTree Hotels, and Gemstone Resorts.

Swen Mortensen


Swen Arthur Mortenson graduated from Stevens Henagar College in June 1969 and became a Certified Public Accountant with the State of
Utah in July 1971. He has extensive real estate investment experience throughout the United State. He has served as President of Phone Directories Company, Inc. from June 1990 thru August 1996. During that time he grew the company from $5,000,000 to $25,000,000 in sales. He currently serves as a Director of Opulent Vacations, Inc, which does luxury home rentals all over the World.